Bright Guide – the road to best in class customer service

The focus on improving customer experience has never been more critical. Knowing what your customers really think is important when exploring ways to improve the service you deliver to them.

Having access to this information in real time supports you to create a self-learning organisation proven to increase customer satisfaction by 30%.

In this Bright Guide, topics that will be explored are some up-to-date benchmarking data and research findings, alongside relevant case studies from high performing organisations.

Other key highlights include:

• Linking customer service to company profits
• Creating self-improving organisations
• Improving employee engagement
• Voice of customer best practice