It’s typically hard for Marketing departments to match sales with the specific campaigns that generated them. However, Sales and Marketing teams can identify exactly where to spend their DR budgets, without the requirement for expensive additional telephony solutions.
Rapport gives Marketing teams what they need most: accurate, up-to-date response reporting at their fingertips, with overall campaign performance for each test cell updated automatically each day.
Key Rapport highlights for optimising campaign performance include:
- Proven algorithms that generate Cost per Call, Cost per Unique Caller and Cost per Sale
- Measuring individual callers (rather than calls) leads to significantly improved ROI
- Range of specialist DR marketing packages – DRTV, Press, Inserts, Door Drops, Directories and Direct Mail
- Rapport’ forecasting tool features built-in response curves and algorithms to improve Marketing forecasts and save time
- Auto-generated Call forecasts tracked against actual calls on a daily basis
Brochure: Rapport – Improving the Customer Experience
Whether it's out of hours calls, unanswered or engaged contact, a worrying 20% of total calls never make it through to an agent.
Brochure: Rapport – Helping Reduce the Cost to Serve
Repeat calls represent the single biggest preventable overhead for operational call centres, but these can be difficult to identify and measure accurately.
Brochure: Capture 100% of your caller journeys with Rapport
Rapport is a powerful data-driven insights service and SaaS dashboard solution that captures 100% of all customer attempts to engage with your brand.
Brochure: Why Choose MaaS for your Contact Centre?
Sabio MaaS is combined with our own support expertise and knowledge to actively pinpoint the common failure scenarios and raise the alarm before a service outage is experienced.
Blog: What is a customer experience strategy?
A customer experience strategy is vital to help businesses navigate both the good times and the bad. It’s your plan of action to help you focus on your priorities and deal with issues when they arise. Find out everything you need to know about customer experience strategy.
White Paper: Transitioning to AI-enabled customer journeys
How Big Data, Machine Learning and AI are combining to create the smart CX data platforms essential for customer journey success.
Blog: Lessons from the lockdown: 4 things we’ve learnt about managing CX in an isolated world
So many businesses have been forced to change the way they work, almost overnight. We’ve learnt a few surprising things about customer experience (CX) along the way.
Case Study: HomeServe – Speech Analytics Business Improvements Story
In this video case study, Alison Hanson, Director of Contact Centre Strategy at HomeServe discusses how implementing Speech Analytics has helped to identify pinch-points and process improvements to improve the customer experience.
Case Study: LV= Workforce Management Strategic Planning Story
LV= has been on a journey to evolve their Workforce Management activities by creating a better experience for their customers and employees.
Case Study: Addison Lee – The Heart of Customer Feedback
Addison Lee has transformed from a London private hire to a global business. Providing service around the world is at the heart of their business objectives.
Case Study: How Addison Lee Group applied Sabio’s Voice of the Customer solution to grow CSAT and NPS
Competing in a market transformed by the order-by-app revolution, Addison Lee Group has invested significantly in modernising and digitising its customer engagement model.