Do you have a centralised data strategy?

Many organisations claim to have a comprehensive view of their end-to-end customer service offering, but the reality is that this is hard to do successfully.

Fortunately, a number of key components are evolving together to support this requirement for strategic customer data with the convergence of traditional contact centre systems, CRM, automation and Artificial Intelligence (AI). CRM particularly, with its ability to assemble and present a single, shared view of real-time customer data, represents a critical part of this approach.

Download the eBook to discover how to:

• Leverage the power of Salesforce right across the CX space
• Put all your data to work
• Take advantage of CRM integrations
• Unlock Salesforce's benefits and advantages