HOW SWEATY BETTY

LEVELLED UP CUSTOMER EXPERIENCE

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SWEATY BETTY IMPLEMENTED SALESFORCE EXPERIENCE CLOUD, REVOLUTIONISING THE WAY CUSTOMERS SOUGHT SELF-HELP AND INTERACTED WITH THE BRAND

Founded in 1998, Sweaty Betty has emerged as a global leader in women’s activewear, embodying empowerment and performance in each piece of its collection. Known for its innovative designs that blend fashion with function, the brand offers a diverse range of products — from leggings and sports bras to swimwear and accessories.



THE CHALLENGE

Servicing Customers in their Channel of Choice

Sweaty Betty had a Help Centre that wasn’t servicing customers in their channel of choice and an agent interface that didn’t give a full customer view, meaning extended handling times to resolve cases. As a brand that thrives on customer engagement, not having a single customer view was impacting customer experience.

With the absence of self-service there was an influx of customer inquiries daily. Responding to customers within their channel of choice, and within planned timescales, became a difficult task. Add to this mix a technology stack that was becoming obsolete, Sweaty Betty had to move quickly to a service that would transform their customer service.

Read more about THE CHALLENGE, THE SOLUTION and THE RESULTS in the case study.

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BITE-SIZED EBOOKS

Sabio’s eBook: ‘Placing Advisor Wellbeing at the top of the agenda’ is one of five bite-sized eBooks in the
‘Empowering People to Deliver Excellent CX’ series. The collection focuses on the tools and technologies
required to empower your advisors. Other eBooks in the series include;
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