Sabio Group’s Disrupt Event Recognised by Leading Customer Service Association in Spain

  • Sabio has been honoured with an ‘IMPACT 2022’ award for its efforts in promoting the importance of customer relations
  • The digital CX transformation specialist was recognised following the success of its Disrupt event in Madrid in June
  • The award was handed over by the Asociacion Espanola de Expertos en la Relacion con Clientes (AEERC)
Sabio Group’s Disrupt Event Recognised by Leading Customer Service Association in Spain

Sabio Group has been honoured by a leading customer service association in Spain following the success of its recent Disrupt event.

Sabio, the digital customer experience (CX) transformation specialist, was awarded an ‘IMPACT 22’ award by the Asociacion Espanola de Expertos en la Relacion con Clientes (AEERC).

The awards were launched by AEERC to highlight the initiatives of companies in the contact centre sector that value strong customer service while supporting continuous knowledge sharing. 

Sabio’s efforts in promoting the importance of positive and innovative customer relations at its flagship Disrupt event in Madrid – held at the La Casa del Lector, Matadero de Madrid in June - led to the award.

Tim Pickard, Chief Marketing Officer at Sabio Group, said: “Our Disrupt event in Madrid was a massive success; attended by more than 500 delegates in person and online from across Spain.

“It positioned us at the forefront of Spanish digital transformation and highlighted the customer experience successes of companies – not just in Spain - but internationally.

“As we begin preparations for Disrupt 2023, we are truly delighted that our efforts in promoting the latest digital transformation trends and the importance of providing memorable customer experiences have been recognised by AEERC.”

Santiago Martinez, Sabio Group Country Manager for Spain, added: “It has never been more important for brands to take CX and digital transformation seriously. Our industry is changing rapidly and CX will clearly be a differentiator for brands in the long-term.

“It is a really exciting time to be involved in the customer service industry – and not only in Spain but internationally. This award from the AEERC means so much to us and is further evidence of our position as a leading voice within the digital transformation conversation across Spain.”  

The AEERC is a non-profit organisation whose mission is to provide its associates with the necessary tools and knowledge to improve their customer service activities. It promotes and disseminates information, knowledge and experiences among organisations involved in enhancing customer experience.

Currently, the AEERC represents more than 200 organisations across Spain that pride themselves on providing strong customer service and experiences through their contact centres, customer service platforms, outsourcing/BPO relations and technologies.

It launched the IMPACT ‘22 Contact Center Spain awards to recognise businesses for the support they give to the Contact Center industry. The awards also show a commitment to one of the Association’s main objectives; to support the initiatives of its associates’ activities that promote impact and drive the sector.

A statement from the AEERC said: “We appreciate the commitment of the sector and we congratulate the companies and their professionals who have worked to ensure the success of these activities that have left such an impact on the contact centre sector."



Joe O’Brien
Corporate Communications and PR Manager
Sabio Group
+44 (0) 7825 170269
[email protected]

Sign up for our Newsletter
Start your journey with Sabio
If you're interested in developing more efficient and effective
customer experience for your business, our team of experts it always on hand to help.
Get in touch
Sabio Group
Did you know?
Sabio is Spanish for 'wise', and is associated with King Alfonso X 'El Sabio' (1221-1284).
The name Sabio reflects the importance we place on the quest for knowledge, achievement and embracing the benefits of the diversity.
Discover more about Sabio