With Insurance companies increasingly recognising CX as a competitive differentiator, there’s growing pressure for Sales & Marketing teams to transition from a price-led approach to more personalised insurance propositions for customers
In seizing this opportunity, insurance companies face a number of specific challenges:
- Achieving sufficient differentiation to break out of price-competitive insurance sectors
- Continued compliance pressures – both from an FCA and GDPR perspective
- Potential of competitive disruption through increased use of digital technologies
- Relative inflexibility due to ongoing reliance on legacy systems
- Proliferation of customer channels – not all of which can be serviced profitably
- Increased customer expectations and propensity to churn
Optimising the Insurance customer journey
Find out how some of the world’s leading insurance companies are working with Sabio to optimise customer experience and accelerate digital customer journeys.
