DARE2DO - Atom Bank Interview

Helen Wilson, Chief Operations Officer at Atom Bank caught up with us at Disrupt UK 2024. In this interview, Helen discussed how Atom is driving CX innovation. As a disruptor in the banking industry, Atom leverages customer-focused data to enhance their app and streamline the customer journey.

Helen highlighted the importance of listening to customers, using feedback to maintain a 5-star rating, and generating actionable insights through AI tools. These insights guide Atom’s CX teams in mapping out and testing customer journeys, ensuring that every improvement truly enhances the customer experience.

Learn more about Atom Bank’s innovative approach to CX.

 

Watch Helen on stage at Disrupt 2024 in the panel - CX: Who's Winning & What's Broken.
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