DARE2DO - Awaze Interview

Laura Stevens, CCaaS and CRM Product Manager at Awaze caught up with us at Disrupt UK 2024. Laura shared the challenges and successes in driving innovation in customer experience (CX). Innovation is never easy, and Laura discussed the hurdles Awaze faced—figuring out where to start, when to begin, and how to bring everyone on board.

In our conversation, Laura explained how Awaze tackles innovation through constant collaboration, bringing teams together quarterly to align on goals and ensure everyone is moving in the same direction. She also shared Awaze’s approach to implementing AI, from processing data and emails to using AI for smarter routing and quicker, automated responses.

Laura highlighted Awaze’s commitment to delivering brilliant CX by meeting customers where they are and anticipating their needs. By seamlessly integrating into the customer journey, especially during holidays, Awaze ensures that customers receive the support they need without even realising it.

Watch the video to learn more about Awaze’s CX innovation.