The Digital Customer Experience – What Does Great Look Like?

In this webinar, we looked at how to make a great digital customer experience. We looked at the good, the bad and the ugly of digital customer service.

The Digital Customer Experience – What Does Great Look Like?

We also explored the best metrics to use and how to get all your advisers aligned with the experience.

We ran an interactive chat room in parallel with the webinar, where others had the opportunity to share tips and ask questions from the audience and other attendees.

If you would like to know more about Sabio’s Digital Customer Experience, contact us at [email protected]

Watch the recording



Gerry Brown
Customer Lifeguard
Stuart Dorman
 Rachael Boynton
Call Centre Helper

Stuart Dorman, Sabio’s Chief Innovation Officer, has been on a mission to improve customer service for 19 years. Stuart’s role is to build upon Sabio’s innovation culture. In this webinar, Stuart will focus on the critical role of what makes a great customer experience and how to deliver brilliant CX for your customers.

Topics discussed:

  • What makes a great customer experience
  • The right metrics to use
  • Digital Customer Service
  • How to improve Live Chat
  • Improving the speed of response on email
  • Keeping the human touch when using chatbots
  • Social Media
  • Proactive use of SMS
  • Top tips from the audience
  • Use of technology


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Sabio is Spanish for 'wise', and is associated with King Alfonso X 'El Sabio' (1221-1284).
The name Sabio reflects the importance we place on the quest for knowledge, achievement and embracing the benefits of the diversity.
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