Fuelling Digital Transformation with Interaction Analytics

BUILDING A COMPLETE PICTURE OF CUSTOMER
SENTIMENT ACROSS ALL CHANNELS

Interaction Analytics has become a critical technology in helping brands unveil insights that are core to improving both advisor and customer experiences.

Interaction Analytics functionality is projected to grow by almost 40% by the end of 2026.

IDENTIFYING KEY INTERACTION ANALYTICS CAPABILITIES

• A unified view across channels
• Recognise individual channel characteristics
• Automated alerts and actionable insights
• Breaking down silos with a simple, single view of interactions

UNLOCKING INTERACTION ANALYTICS BENEFITS

Adopting an Interaction Analytics approach not only helps CX teams to identify broken or failing processes by automatically surfacing context and themes during interactions, it can also highlight emerging customer concerns and changes in sentiment – flagging up potential problems ahead of time.

• Improved Revenue Generation
• Reduced Operating Costs
• Optimised Customer Experience
• Enhanced Business Value

Download the whitepaper to discover more.