Harnessing the Power of Salesforce

PLACING SALESFORCE AT THE HEART OF THE CUSTOMER EXPERIENCE

Not surprisingly, many brands are finding it hard to navigate the transition as they meet the challenge of merging their traditional contact centre platforms and their data with other customer engagement solutions such as CRM.

INFORMING AND ORCHESTRATING CUSTOMER JOURNEYS

Do you have a centralised data strategy?

Many organisations claim to have a comprehensive view of their end-to-end customer service offering, but the reality is that this is hard to do successfully.

Fortunately, a number of key components are evolving together to support this requirement for strategic customer data with the convergence of traditional contact centre systems, CRM, automation and Artificial Intelligence (AI). CRM particularly, with its ability to assemble and present a single, shared view of real-time customer data, represents a critical part of this approach.

Download the eBook to discover:

• Leverage the power of Salesforce right across the CX space
• Put all your data to work
• Take advantage of CRM integrations
• Unlock Salesforce’s benefits and advantages