‘Delighting’ your customers doesn’t always build loyalty, it’s reducing customer effort that makes the difference

Indeed, there’s been a growing view – since Harvard Business Review first published it’s ‘Stop Trying to Delight Your Customers’ article back in 2010 – that investing in ‘delighting’ your customers doesn’t always build loyalty, it’s reducing customer effort that makes the difference.

But it is possible. We worked with one leading telecom operator, for example, that established that those that customers that engaged with its contact centre not only provided a higher Net Promoter score (NPS), but also demonstrated greater loyalty – leading to a higher customer lifetime value.

Verint Summer School 2019

Workforce Engagement – 6th, 7th & 8th August

  • Customer Insight – esure
  • Workforce Engagement Masterclass
  • Workforce Engagement Panel Discussion

Intelligent Self-Service – 13th, 14th & 15th August

  • Intelligent Self-Service in the Always on Era
  • Intelligent Self-Service Masterclass
  • Intelligent Self-Service Panel Discussion

Compliance – 27th, 28th & 29th August

  • SteelEye Insights
  • C

Virtual Agent Strategies in Solving Customer Problems

During this webinar, we took a closer look at how two different types of Virtual Agent – the Concierge Bot and Contact Us Deflector – can work together to capture online traffic, troubleshoot customer issues and help your customer understand next steps. We also heard from Direct Line Group who have deployed both of these Virtual Agent types and are seeing a strong return on their investment in the Sabio VA platform.

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