Sabio Group Strengthens Commitment to Nordics Following Recent Expansion

  • Nicolai Ginge named Country Manager for Sabio Denmark
  • Remit includes expanding Sabio’s footprint across Denmark, Sweden, Norway, Finland & Iceland
  • Appointment follows Sabio’s expansion in the region earlier this year
Sabio Group Strengthens Commitment to Nordics Following Recent Expansion

Sabio Group has strengthened its commitment to the European Nordics following its expansion into the region earlier this year.

The digital customer experience (CX) transformation specialist has appointed Nicolai Ginge as Country Manager for Sabio Denmark.

The role will see him expand the organisation’s footprint and customer base across Denmark, Sweden, Norway, Finland and Iceland.

Nicolai said: “Sabio is at the forefront of delivering innovative customer experience solutions and this is an exciting time for both myself and for the business following our expansion into a region that I am very much familiar with.

“There is a strong appetite for CX and digital transformation projects across Denmark and the Nordics. I am looking forward to building on Sabio’s momentum here and extending our reach across a vibrant European region as well as helping our growing Nordic client base in delivering superior experiences to their customers.”

Nicolai brings over 20 years of experience in the contact centre and customer experience technology space.

He joins Sabio following its transfer of business agreement with Sopra Steria Denmark A/S, the Danish operation of Sopra’s European IT consultancy, in January.

At Sopra, Nicolai spent more than 15 years in a variety of roles including Head of Customer Service Management, Head of Solutions and Principal Consulting Manager.

Mark Betts, Sabio Group’s Managing Director for the UK, the Nordics and Africa, said: “Nicolai’s deep understanding of customer service and customer experience - not only in Denmark but across the Nordics - will be invaluable in helping us achieve our ambitious growth plans in the region.

“This appointment provides a focal point for our in-country and in-region presence, enhancing our capabilities – particularly in Genesys cloud migration - and strengthening our skillsets, language and market knowledge to serve both new and current customers.

“It is a significant step in Sabio's growth strategy for the Nordics; which is a vibrant and exciting CX landscape that presents Sabio with great opportunities in which to grow.”

Sabio has been expanding rapidly in recent years, growing its operations globally and acquiring several companies to strengthen its capabilities in areas such as cloud solutions, AI, analytics and customer relationship management (CRM).

It’s Nordic expansion earlier this year saw the Group integrate the specialist Genesys business of Sopra Steria, building on Sabio’s foundations in Denmark while positioning the business for further growth across the wider region.



Joe O'Brien
Corporate Communications and PR Manager
Sabio Group
+44 (0) 7825 170269


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