Nextview Consulting acquires Sabio Group’s Salesforce practice to expand into UKI, and signs partnership with Sabio to provide Service Cloud Voice and AI solutions across Europe
Nextview Consulting, a leading European design-led Salesforce Consulting Partner, has acquired Sabio’s Salesforce delivery practice, formerly known as makepositive. This acquisition enhances Nextview’s investment in Salesforce consulting services, addressing the growing demand for experience-led digital business transformation across Europe. Sabio will increase its focus and grow its expertise into Service Cloud Voice as well as Salesforce contact centre focused AI capabilities.
As part of the agreement, Sabio and Nextview have entered a preferred partnership to deliver Service Cloud Voice, Contact Centre, AI, Data solutions, and Salesforce Cloud capabilities to customers in the UK and mainland Europe.
“In the last two years, we have expanded our design-led digital transformation capabilities with investments in Sweden, Germany, and CEE. Acquiring Sabio’s Salesforce professional services accelerates our move into the UK and continues our growth as the largest pure-play Salesforce Partner in the region, especially with our newly launched Agentforce AI Accelerator Studio,” said Huub Waterval, Founder & President of Nextview Consulting.
Post-acquisition, Nextview Consulting, a Salesforce Summit Partner backed by Salesforce Ventures and Pontex, will achieve over EUR 30m in revenue, with 250+ employees and 1100+ Salesforce Certifications. Will Lamb, a veteran Salesforce ecosystem executive, has been appointed Managing Director UKI. He stated: “Nextview’s ethos is second to none, offering inspiring workplaces, caring for its people, and delivering unparalleled vision and impact to its customers. I am proud to lead its mission in UKI, excited to welcome the Sabio Salesforce Practice team, and look forward to partnering with our customers.”
In partnership with Nextview, Sabio will continue to focus on developing its highly successful Service Cloud Voice and AI practice.
Stu Dorman, Chief Innovation Officer at Sabio Group, commented: “Sabio has developed unmatched expertise in Service Cloud Voice combined with platforms like AWS Connect and Genesys Cloud. We see growing demand for our expertise in this space, especially when combined with Salesforce’s groundbreaking Einstein AI and Agentforce solutions. This partnership will strengthen our position as Salesforce’s leading contact centre partner in the UK and mainland Europe.”
Andy Roberts, Chief Executive Officer, Sabio Group added: “Sabio remains dedicated to strengthening its relationship with Salesforce across the UK and Europe. This move will provide joint customers with access to Nextview’s extensive expertise in broader Salesforce Cloud offerings, while Sabio will intensify its investment in delivering Service Cloud Voice and advanced AI solutions, expanding our expert services for clients in the global contact centre and customer experience ecosystem.”
